Choosing the right PCD franchise partner shapes your business for years. Here's what to evaluate before committing to a territory.
1. Manufacturing standards — Look for GMP compliance and relevant certifications.
2. Product range breadth — A wide therapeutic range reduces dependency on any single category.
3. Monopoly territory rights — Confirm your district won't be shared with another distributor.
4. Promotional input support — Visual aids, samples, and marketing material should be included.
5. Track record — A company with decades of continuous operation is a safer long-term bet.